Biotherm Homme – and David Beckham – are continuing the brand’s “StoryOfMyLife campaign.

A recent event in Shanghai, China, to promote Biotherm Homme’s Force Supreme Life Essence anti-aging skincare line, featured a “Tattoo Bar.” Fans were invited to have an item, such as a cell phone care or sneakers – or even their skin – customized with a temporary decoration by one of four of China’s leading artists.

“We’re bringing the height of skincare tech together with digital-goes-real experience, to turn around the age-old concept that your life story is written on your face,” commented David Fridlevski, Biotherm General Manager.

The #StoryOfMyLife campaign film, starring Beckham, turns skincare into a life celebration, powering the message: “The story of my life is written on my skin. But don’t expect to read it on my face.”